TL DR: WATCH THIS VIDEO Paid Reviews: Critics or Conmen? Gaming's Ad-verse Situation This is the video that kicked it off for me, a good example of a well informed video without the sensationalism that follows normal journalism. Just think about how much the gaming websites hype games and then disown them a few months later. When people talk about 'paid reviewers' they are more referring to the fact that the review industry is on the side of the publishers/developers and not the consumers. No one believes that the publishers hand out stacks of cash for scores, it is much more subtle and cost efficient than that. So there is a lot of pressure to keep developers happy on the business end.Ĭombine these three factors and the business side of things wins out a majority of the time. They create conditional review embargos (you can't release your review before X date unless the score is higher than 80), buy ads on the site, and the gaming sites are reliant on the developers for content. The way it happens is that the PR at the gaming companies puts subtle pressure on the review sites to keep the scores high. The reviewers are never offered money for a high review score. Rather than bore you with my subpar writing ill quote a post that sums it up from here Not to mention developer insight can be highly sought after, giving us a deeper view into the games philosophy and its current position in the roadmap.Īs discussed above, the opportunities arise for game companies to use and influenced reviewers to they're liking. I'd say this is vital to the industry, the earlier reviews get read - no ones reading your review of Pokemon Ruby that you wrote out yesterday. It's expected that a reviewer has seen and also reviewed many other games so they can draw on that experience and make good comparisons.Īccess to early copies of games and conversation with developers.
There are other things that they do well: This knowledge can be valuable and can make the review worth reading alone. They (gamers viewers and journalists) have a lot of exposure to the inner workings of the industry and can leverage that to provide a viewpoint even us hardcore gamers can't reach. Let's face it, we all like to think we're knowledgeable and can write a decent review but the truth is that most of us wouldn't be able to keep up with them in terms of quantity or quality.
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